HSU, JIA-LINGPersonal data of - 國立臺灣大學外國語文學系暨研究所

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Name	HSU, JIA-LING
Office Hour	Tue. 11:00-12:00 pm; Thu. 9:30-10:30 am
E-mail
Highest Degree	Ph.D., Univ. of Illinois

Category	Full-time
Job title	Associate Professor
Research expertise	Sociolinguistics, TESL

Publications

Journal Articles
1. Hsu, Jia-Ling. 2008. Glocalization and English Mixing in Advertising in Taiwan: Its Discourse Domains, Linguistic Patterns, Cultural Constraints, Localized Creativity, and Socio-psychological Effects. Journal of Creative Communications 3:2: 155-183. Los Angeles, London, New Delhi, and Singapore: Sage Publications.
2. Hsu, J. L. 1994. Language Change in Modern Chinese: Some Aspects of Englishization. World Englishes: Journal of English as an International and Intranational Language 13.2: 167-184. Oxford: Blackwell Publishers.
Book Chapters
1. Hsu, Jia-Ling. 2006. Nativization of English Usage in Advertising in Taiwan: A Study of Readers’ Attitudes. On and Off Work: Festschrift in Honor of Professor Chin-Chuan Cheng on His 70th Birthday, ed. by Raung-Fu, Chung, Hsien-Chin Liou, Jia-Ling Hsu, and Dah-An Ho, Language and Linguistics Monograph Series Number W-7, 181-214. Taipei: Institute of Linguistics, Academia Sinica.
2. Hsu, J. L. 2001. The Sources, the Adapted Functions, and the General Public’s Subjective Evaluations of Mandarin Chinese in Taiwan. The Three Circles of English, ed. by Edwin Thumboo, 241-256. Singapore: Unipress (National University of Singapore Press).
Dissertation
1. Hsu, J. L. 1994. Language Contact and Convergence: Englishization of Mandarin Chinese in Taiwan. Unpublished Ph.D. Dissertation. Urbana: University of Illinois at Urbana-Champaign.
Conference Papers/Proceedings
1. Hsu, J. L. 2008. Western cultural images in residential real estate advertising in Taiwan. Paper to be presented at The 14th Annual Conference of the International Association for World Englishes. December 3-5. City University of Hong Kong.
2. Hsu, J. L. 2007. Globalization, glocalization, local-globalization, and localization: advertising strategies of English mixing in Taiwan. Paper presented at The 13th Annual Conference of the International Association for World Englishes. October 4-6, 2007. Regensburg, Germany: University of Regensburg.
3. 胥嘉陵。 2006。台灣廣告中的中英夾雜：研究方法之思考。「社會語言學與功能語言學」國際學術研討會。中壢市：元智大學。11月6日。
4. Hsu, J. L. 2006. The Socio-psychological Effects of English Mixing in Advertising in Taiwan: Copywriters’ Interviews. Paper presented at The 12th Annual Conference of the International Association for World Englishes. October 7-9. Nagoya: Chukyo University.
5. Wang, Ben Pin-Yun, and J. L. Hsu. 2006. Linguistic Patterns and Creativity of English Mixing in Taiwanese Mandarin Pop. Paper presented at The 12th Annual Conference of the International Association for World Englishes. October 7-9. Nagoya: Chukyo University.
6. Hsu, J. L. 2005. Readers’ Attitudes toward English Mixing in Advertising in Taiwan: Readers illiterate in English. Paper presented at the Eleventh Annual Conference of the International Association for World Englishes. July 21-23, 2005. West Lafayette: Purdue University.
7. Hsu, J. L. 2004. Nativization of English Usage in Advertising in Taiwan: A Study of Readers’ Attitudes. Paper presented at the Tenth International Conference on World Englishes. July 16-18, 2004. Syracuse: Syracuse University.
8. Hsu, J. L. 2002. English Mixing in Advertising in Taiwan: A Study of Readers’ Attitudes. Paper presented at the 13th World Congress of Applied Linguistics. December 16-21, 2002. Singapore: National University of Singapore.
9. Hsu, J. L.. 2000. English Mixing in Advertising in Taiwan: Its Discourse Domains, Linguistic Patterns, Cultural Constraints and Linguistic Creativity. Paper presented at the Seventh International Conference on World Englishes. Dec. 14-16, 2000. Portland: Portland State University.
10. Hsu, J. L. 1999. Linguistic and Non-linguistic Factors and Consumers’ Attitudes towards English in Advertising in Taiwan. Paper presented at the Cross-Cultural Advertising Panel in the 12th World Congress of Applied Linguistics. August 1-6, 1999. Tokyo: Waseda University.
11. Hsu, J. L. 1999. Linguistic and Non-linguistic Factors and Consumers’ Attitudes towards English in Advertising in Taiwan. Paper presented at the Cross-Cultural Advertising Panel in the 12th World Congress of Applied Linguistics. August 1-6, 1999. Tokyo: Waseda University.
12. Hsu, J. L. 1998. Sociolinguistic Factors and Consumer’s Attitudes toward Chinese-English Code-mixing in Advertising in Taiwan. Paper presented in the Fifth International Conference on World Englishes. November 5-7, 1998. Urbana: University of Illinois at Urbana-Champaign.
13. Hsu, J. L. 1997a. The Sources, the Adapted Functions, and the General Public’s Subjective Evaluations of Mandarin Chinese in Taiwan. Paper presented at the Conference of Three Circles of English: a Conference in Honor of Professor Braj B. Kachru. December 16-18, 1997. Invited Speaker. Singapore: National University of Singapore.
14. Hsu, J. L. 1997b. Linguistic and Non-linguistic Factors and the Englishization of Mandarin Chinese in Taiwan. Paper presented at the Fourth International Conference on World Englishes. December 19-21, 1997. Singapore: National University of Singapore.
15. Hsu, J. L. 1996. Language Constraints and Englishization of Mandarin Chinese in Taiwan. Paper presented at the Third International Conference on World Englishes. December 1996. Honolulu: East-West Center.
16. Hsu, J. L. 1995. Sociolinguistic Factors and Englishization of Mandarin Chinese in Taiwan. Paper presented at the Second International Conference on World Englishes. May 1995. Nagoya, Japan.
17. Hsu, J. L. 1994. Englishization of Mandarin Chinese in Taiwan. Paper presented at the First International Conference on World Englishes in conjunction with the Eighth Annual Conference on Pragmatics and Language Learning. April 1994. Urbana: University of Illinois at Urbana-Champaign.
18. Hsu, J. L. 1992. Language Change in Modern Chinese: Some Aspects of Englishization. Paper presented at World Englishes Today. Conference in Celebration of Henry Kahane's Ninetieth Birthday in conjunction with The Sixth Annual Conference on Pragmatics and Language Learning. April 1992. Urbana: University of Illinois at Urbana-Champaign.
Others
1. 95年度國科會人文學研究中心計畫【台灣中英文夾雜廣告語料之編纂分析】
2. 90年度國科會研究計畫【台灣地區廣告內英文之使用：廣告文案工作者之語言創意】 NSC90-2411-H-002-044
3. 89年度國科會研究計畫【台灣地區廣告內英文之使用：讀者態度研究】 NSC89-2411-H-002-075
4. 88年度國科會研究計畫【台灣地區廣告內英文之使用：篇章分析】NSC89-2411-H-002-005

Department of Foreign Languages and Literatures, National Taiwan University

Publications

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